Built a $5M partnership portfolio and a 1M-member customer program in 18 months at Mastermind Toys. Executed multi-million dollar campaigns for Air Canada, WestJet, and Disney at Expedia. Two decades in retail and ecommerce — strategy through execution.
Strategic partnerships, growth strategy, and customer experience are the levers that actually move revenue. Most companies run them independently — missing the compound effect. I unlock all three, together, so they amplify each other.
Unlock new revenue channels, brand credibility, and customer access. Partnerships aren't transactional — they're growth engines. I built a $5M portfolio from zero, with brands people recognize.
Unlock revenue optimization, new markets, and scalable systems. Most brands guess at growth — strategy means intentionality. Model what works, cut what doesn't, scale what compounds.
Unlock retention, lifetime value, and competitive moat. The best brands compete on how they make customers feel. I've built that at scale — a customer program that reached 1M members in 18 months.
Same brand caliber. Different contexts. Proven repeatability.
Mastermind Toys. Built a $5M partnership portfolio and grew a customer program to 1M members — simultaneously, in 18 months. Owned both functions, cross-functional execution, and revenue impact. Turned partnerships from zero into a core growth engine.
Expedia Group. Developed strategy and executed multi-million dollar marketing campaigns for Air Canada, WestJet, Disney, and tourism boards. Managed creative strategies and ad spend across markets, driving revenue results for tier-one brands at scale.
Designer Shoe Warehouse (DSW). Strategically managed brand partnerships with Adidas, Puma, Birkenstock, Skechers, UGG, and others, scaling marketing spend from $1.4M to $2M and generating multi-million dollar revenue through partnership campaigns (43% YoY growth). Negotiated marketing budgets and partnership terms. Owned in-store and digital activations. Built and maintained relationships at top-tier brand level.
ALDAY.ca + Couple.co. Founded ALDAY.ca, an ecommerce apparel brand — leveraged 20+ years of retail expertise to hit ideal influencer partnerships, selling out our hero product 5X. At Couple.co, as Director of Customer Experience, built an online strategy that generated $200K in revenue within 10 months. Designed the customer experience and experiential marketing from zero — including a strategy for selling diamonds online in 2018, before video consultations were standard in luxury retail.
Mastermind Toys — Canada's largest specialty toy retailer. Eighteen months, two growth engines, one playbook.
No brand partnership function existed — no pipeline, no process, no partner revenue. Growth depended on paid media and store traffic, and both were getting more expensive.
Built the strategy from scratch: identified the right brand partners, structured and negotiated every deal personally, and launched a customer program that gave partners scaled reach — making each new partnership more valuable than the last.
A $5M partnership portfolio and 1M enrolled customers in 18 months. Partnerships went from nonexistent to a core growth engine the business still runs on today.
Fractional growth partner who gets deeply invested in your business. I bring partnership, growth, and customer experience expertise honed across retail, travel, ecommerce, and tier-one brands — augmented with AI-powered analysis. Strategy, execution, and relationships are where I live. You get a partner, not a consultant.
Map your business, customer data, and market landscape. Identify your highest-impact growth opportunities — partnerships, customer experience, revenue optimization. Clear-eyed analysis of where strategy actually moves the needle.
Build scenarios for each opportunity, forecast revenue impact, and prioritize the top lever. Strategy is locked in before execution starts. No templates. Mapped to your business.
Negotiations, campaigns, activations, launches. I carry work to the finish line. This is where most consultants tap out. It's where I start.
Track actual revenue impact, cut what isn't working, and turn every win into the next growth opportunity. Accountability built in from day one.
Technology moves fast. Most marketers ask ChatGPT questions and call it innovation. I implement agentic workflows — systems where AI agents work together, orchestrated to solve specific business problems. Research agents that map a competitive partnership landscape in a day, not a month. Not prompting — implementation. I move at the speed of AI, so your strategy doesn't get left behind.
You don't hire consultants to know ChatGPT. You hire them to know how to build systems where AI works for you. That's orchestration. I implement it, not just discuss it.
Traditional strategy takes months to execute. Agentic systems execute in weeks. I operate at that velocity, so your competitive advantage doesn't erode waiting for the next cycle.
Technology is the new table stakes. Brands that adapt fastest win. I don't just use emerging tools — I understand how to implement them in ways that move revenue. That's your edge.
Tell me about your goals — and where partnerships, growth, or customer experience could move the needle. If it's a fit, I'll tell you exactly how I'd approach it. If it's not, I'll tell you that too.
Ashley Braz · Toronto, Ontario